Pre-PMA 2006: Canon today announce the third generation of its \'super zoom\' compact with the release of the PowerShot S3 IS, the successor to the popular S2 IS. The 6-megapixel camera features the same 12x optical zoom but boosts the sensitivity range up to ISO 800, has a larger 2.0-inch vari-angle screen and boasts several new features. It\'s also a serious looking gunmetal gray.

캐논은 파워샷 S2 IS의 대중적 성공에 이어 3세대 수퍼줌 파워샷 S3 IS의 출시를 발표.
600만 유효화소수, 12배 광학줌, ISO감도는 800, 액정모니터 크기는 2인치로...
아울러 색상은 좀더 진지해 보이는 암회색(gunmetal gray)으로

Canon launches improved monster zoom compact

Amstelveen, The Netherlands, 21 February, 2006: Canon today announces the release of the 12x optical zoom PowerShot S3 IS. Successor to the popular PowerShot S2 IS, the latest addition to the PowerShot S-series incorporates a 6.0 Megapixel CCD sensor, Canon\'s renowned optical Image Stabilizer technology and video functionality rivalling that of dedicated digital video camcorders. Sporting a striking new finish in gunmetal grey, the compact PowerShot S3 IS answers the demands of advanced photographers with several improvements over its predecessor, including an increased sensitivity range of ISO 80 to ISO 800, a larger 2.0\" vari-angle LCD screen, widescreen (16:9) recording, new movie features and an additional Sports mode.

캐논은 오늘 12배 광학줌렌즈의 파워샷 S3 IS를 공개함. 인기를 끌었던 S2 IS의 후속모델로
600만 화소의 CCD센서를 채용하고 캐논의 광학적 손떨림 방지 기술과 비디오 캠코더 기능을  
탑재. 암회색 컬러의 컴팩트한 S3 IS는 고급 디카유저(advanced photographers) 들에게
이전모델에 비하여 80-800에 이르는 ISO감도, 2인치 액정모니터, 영화화면이나 스포츠를
즐길 수 있는 16:9 녹화 스크린 등 몇 가지 개선된 기능으로 응답한다.

The PowerShot S3 IS features:(사양)

• 12x optical zoom lens with USM and UD lens element
  (USM모터와 함께하는 12배 광학줌 렌즈)
• Optical Image Stabilizer(광학적 손떨림 보정 기능) 
• 6.0 Megapixel CCD(600만 화소 CCD) 
• Larger size 2.0” Vari-angle LCD(2.0인치 액정 모니터) 
• 30fps VGA movies with stereo sound and Photo in Movie feature
  (초당 30프레임의 동영상과 스테레오 음성 녹음 기능) 
• DIGIC II, iSAPS and Flexizone AF/AE for fast, precise results and 2.3 fps continuous shooting performance
  (빠른 포커싱 효과, 초등 2.3프레임에 이르는 연속 촬영과 정확한 결과)
• 20 shooting modes and My Colors photo effects(20장 촬영모드와 내 컬러 모드) 
• High ISO Auto and ISO 800 for low light flexibility(800에 달하는 높은 ISO감도) 
• Widescreen (16:9) recording(16:9 녹화 기능) 

The PowerShot S3 IS caters for serious photo enthusiasts seeking extended zooming flexibility and fully featured movie recording in a versatile compact digital stills camera.

파워샷 S3 IS는 줌의 유연성과 동영상 녹화가 가능한 다재다능한 컴팩트 디지털 카메라를 선호하는
사진 매니아들을 위하여 확장된 기능을 제공.

Optics

Still the most powerful zoom in a Canon digital compact camera (36 – 432mm f/2.7-f.3.5), the PowerShot S3 IS’s lens incorporates the same leading technologies used in Canon\'s professional EF lenses. An Ultra-Sonic Motor (USM) drives rapid and near-silent zoom operation; an Ultra-low Dispersion (UD) lens element significantly reduces chromatic aberration in telephoto shots; Canon\'s optical Image Stabilizer (IS) technology counteracts camera shake to reduce image blur when shooting stills or recording video, essential for handheld shots at longer focal lengths. IS allows photographers to shoot at shutter speeds up to 3 stops slower for reliable flash-free photography in low light conditions.

The PowerShot S3 IS\'s 12x optical zoom combines with digital zoom to deliver 48x magnification for recording both stills and video. For even wider framing options, optional Wide and Tele converter lenses extend the focal length from wide 27mm to super-tele 648mm (35mm film equivalent) for an impressive 24x optical zoom. A Super Macro mode with 0cm shooting distance and optional Close-Up lens 500D (58mm) allow for detailed macro photography.

Increased ISO speed

In addition to Image Stabilization, the PowerShot S3 IS features a new High ISO Auto setting and ISO 800 to further extend the camera\'s low light shooting capabilities. High ISO Auto automatically sets exposure using the higher range of ISO sensitivities, enabling faster shutter speeds in low light and increased image stability at the telephoto end. A dedicated ISO button allows for easy switching between ISO sensitivities.

Movie functions

Powerful video functions make the PowerShot S3 IS far more than just a high performance digital still camera. A dedicated movie button means users do not need to switch modes to start recording, so spontaneous moments can be instantly captured in full motion. Users can record smooth 30fps VGA quality movies of up to 1GB with stereo sound, or create 60fps QVGA clips for sharp slow motion playback. The Movie mode also allows users to pre-select exposure and white balance, zoom throughout the camera\'s focal range and manually adjust focus while shooting. A Photo In Movie feature enables the capture of full resolution digital stills during video recording.

Creative shooting

The PowerShot S3 IS offers 20 shooting modes including full Manual mode, Aperture Priority and Shutter Speed Priority. Together with 2.3 fps continuous shooting, a new fast-shutter Sports mode with improved auto focus accuracy provides unprecedented capabilities for capturing action sports sequences. Special Scene modes – such as Night Snapshot and Snow – assist with tricky lighting conditions, while Color Accent and Color Swap modes enable dramatic colour effects to be applied to both images and movies. Canon\'s My Colors photo effects have been enhanced for this model, and can now be applied to images both before and after shooting.

The PowerShot S3 IS features a new Widescreen mode (2816 x 1584 recording pixels) for capturing still images in 16:9 format – perfect for viewing images on widescreen television or printing wide (10 x 20cm) photos with a SELPHY Compact Photo Printer.

Printing and other features

A new, dedicated Print menu simplifies printing of multiple images. Full PictBridge support means users can print directly to any PictBridge compatible printer without the need for a PC. New PictBridge features include the ability to print shooting data and optimise faces in portrait shots when connected to a compatible Canon PIXMA printer. The camera\'s ID photo and movie stills features are also available when connected to a SELPHY CP Series Printer. A handy Print/Share button allows one-touch printing and easy uploads to Windows or Mac systems.
The camera\'s menu system now features support for Arabic, bringing the total number of supported languages to 23.

Accessories

A complete range of optional accessories is available to extend the functionality of the PowerShot S3 IS:

• Tele-converter 1.5x lens (TC-DC58B)
• Wide-converter 0.75x lens (WC-DC58A)
• Lens Adapter/Hood Set (LAH-DC20)
• Close-Up Lens 500D (58mm)
• High Power Flash HF-DC1
• Soft Case (DCC-90)
• Compact AC Power Adapter (CA-PS700)
• Battery and Charger Kit (CBK4-300)

The camera is compatible with MMC/SD cards, and comes supplied with a 16MB Canon card.

Technologies Explained

Optical Image Stabilizer

Canon\'s lens shift-type optical Image Stabilizer counteracts the camera shake caused by slight hand movements. Vibration sensors detect the angle and speed of movement and send this information to a processor, allowing the camera to compensate. This adds stability to hand-held, telephoto or moving shots and enables shooting at shutter speeds of up to three stops slower with no noticeable increase in image blur.

DIGIC II

Canon\'s purpose-built DIGIC II (DIGital Imaging Core) image processor links all primary camera functions for maximum efficiency. High-speed processing results in outstanding responsiveness, rapid auto focus and extended continuous shooting ability. Advanced image processing algorithms deliver superb image detail and colour reproduction with accurate white balance and minimal noise. DIGIC II operates efficiently to extend battery life, for longer shooting on a single charge.

iSAPS

iSAPS (Intelligent Scene Analysis based on Photographic Space) automatically optimises key camera settings before every shot. Each scene is analysed and cross-referenced against Photographic Space – a vast in-camera library of photographic data. This enables the camera to make optimal adjustments to auto exposure, auto focus and auto white balance before image capture occurs.

9-Point AiAF

Canon\'s 9-point AiAF (Artificial Intelligence Auto Focus) automatically scans and selects subjects from a set of nine focusing areas across the scene. This ensures accurately focused images even when subjects are not in the centre of the frame.

FlexiZone AF/AE

FlexiZone AF/AE lets users manually select the focus point from almost any point in the frame by moving the auto focus window in the viewfinder. Exposure is linked to the focus point to ensure that the chosen subject is accurately focused and exposed.

Ultra-low Dispersion (UD) lens technology

No matter how well engineered, conventional optical glass lens elements cause chromatic aberrations which can ‘soften’ images and appear in photographs as fringing around the outside edge of subjects. Canon’s Ultra-low Dispersion (UD) glass has special optical properties to successfully reduce these aberrations. Especially effective in super telephoto lenses, UD glass helps to deliver crisp, sharp, high contrast images.

Pricing and Availability

Canon’s new PowerShot S3 IS digital camera will be available in May for an estimated selling price of $499.99.

Canon PowerShot S3 IS specifications

Additional images